Surprise! Taylor Swift’s New Album – 1989 – To Stream On Apple Music On June 30th 

Have you been following the Taylor Swift/Apple story? This was the best PR scheme I have seen in a long time. And it worked. I am reblogging an article Inwrote over on my Tech Site – GrannieTheGeek.Com. Enjoy!


Taylor Swift 1989

Well, that didn’t take long, did it? Looks like Taylor Swift and Apple made “nice, nice” after this past week’s -uhm – “misunderstanding“.

According to Taylor Swift’s Twitter account, the popular recording artist has decided to release her 1989 Album for streaming on Apple Music.

Apple Music is scheduled to go live on Tuesday, June 30th and, although Taylor Swift stipulated that the album will initially be released to Apple for live streaming,it will be available to other streaming sites, such as Spotify, in the future. Just not now. Because that would not play well with Apple.

So, as predicted here a couple of days ago, it seems that this lovely, very creative and oh so fun PR stunt played out as planned. And just in time for the launch of Apple Music.

I love when show business and technology collide. My…

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About Masterclass Lady

Rosanne (Giallonardo) Simunovic began her musical career in Timmins, Ontario. She studied piano with Anne Pizzale and later, at an advanced level, with Soeur Anita Vaugeois (Sister Cecile of Les Soeurs De L’Assomption in Timmins). Her vocal and accompaniment skills were nurtured by her aunt, the late Dorothea Mascioli. When Rosanne graduated from O’Gorman High School, she moved on to the University of Toronto where she continued her piano and vocal studies while attaining a Bachelor of Arts Degree. She was hired as a piano accompanist for several musical companies, most notably, the National Ballet Of Canada. She presently holds an A.R.C.T. Teacher’s Diploma in Voice from the Royal Conservatory of Music in Toronto. Rosanne has studied choral conducting with numerous well known Canadian Conductors, including Wayne Riddell of Montreal, Quebec and the internationally renowned Dr. Elmer Iseler. She has been a founding member of numerous community-based arts organizations: the Timmins Arts Council, later known as Arts & Culture Timmins, the Timmins Symphony Orchestra, and, the Timmins Youth Singers…as well as the TYS Alumnus choir, the Timmins Concert Singers. In 1987, she was also selected to be the conductor of the Timmins Board Of Education Choir, comprised of talented students from Grades 5 to 8. In 1988, she was elected to the Board Of Directors of the Ontario Choral Federation (now known as Choirs Ontario), where she served as Chair of the Festivals Committee for six consecutive seasons. In 1996, in honour of the Ontario Choral Federation’s 25th Anniversary, Rosanne was selected as one of 25 recipients of the OCF’s Distinguished Service Award for outstanding contribution to the choral art. The ceremony was presided by Lieutenant Governor, Hal Jackman. In November 1997, Rosanne Simunovic was selected by the Rotary Club Of Timmins to receive the prestigious Paul Harris Award for her years of dedication to the artistic development of young musical talent in Timmins. In August of 2002, Rosanne Simunovic was selected by the Board Of Directors of Choirs Ontario to serve as Conductor of both the Provincial Junior and Teen Choir Camps, now renamed in honour of the Camp Benefactors, Don and Lillian Wright. In November 2002, Rosanne was the one of the recipients of the Commemorative Medal for the Golden Jubilee of Queen Elizabeth II, honouring her work in the development of the arts in Timmins. Under Rosanne Simunovic’s direction, the Timmins Youth Singers and the Timmins Concert Singers have been featured in numerous choral festivals and performing opportunities outside of Timmins. In 1985, they were selected to partici

3 Responses to “Surprise! Taylor Swift’s New Album – 1989 – To Stream On Apple Music On June 30th ”

  1. Hi Rosanne, I hope you are enjoying your summer.

    You know I like a good conspiracy theory as much as the next guy but I must admit that I didn’t see one in this situation. It was my understanding that Taylor’s beef with the new Apple streaming service was that they didn’t intend to pay royalties to the artist for the use of their intellectual property, while Apple stood to make large profits from it.

    When she stepped up and took on Apple over this arrangement, she bennifited countless younger, less popular, and newer artist who may have gambled everything they have to finance the cost of recording their first single, EP or album with the hopes of paying those expenses with the proceeds from artist or writer royalties paid to them by the end user.

    Maybe she did this as a self promotional stunt but I have never seen her take an approach of that sort. Her action caused Apple to relent and decide to pay royalties to the content providers. Artist who are lower on the food chain than Taylor have to be rejoicing. I’m glad for them as well. Artist shouldn’t be expected to work for free whether it is under apple’s scheme or under one of the rip off downloading schemes of a few years past. I think Apple would eventually require artist to provide content for this service before they could sell their products on iTunes.

    The one thing about this story that looks fishy is how quickly Apple relented under no more pressure than a web post from Taylor. Personally, I think they realized that if she took that attitude, all of the other “A” list artist would as well and their new service would die in the cradle if they didn’t change their plan.

    Liked by 1 person

  2. Thanks for your input Gene.

    I think the whole thing still sounds weird to me. Apple is filthy rich, so, at the end of the day, they could afford to pay the artists for the 3-month trial. And they couldn’t just withhold payment without making a deal with the big name artists. Plus three months is a lengthy trial period for anything.

    So, they had their little fun and now everyone will be tuning in to Apple Music. 🙂


  3. I’ve been reading on some radio discussion forums that the major labels want to get rid of ad-supported free streaming.

    Liked by 1 person

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