According to Sir Cliff Richard, Simon Cowell will never find a global star on The X Factor because the music industry and their consumers tire of artists when they fall from the charts.
And I have to say that, for the most part, I do agree with this.
But let’s not put all the blame on Simon Cowell. I think that, in theory, all record companies and some management are to blame for this.
Gone are the days when management and A&R people nurtured and guided their artists to longevity and continued success. It’s all about the money now.
I guess they never heard or adopted the Steve Jobs mindset. Too bad! They’re missing the essence of true success.
Also, so many of today’s music consumers have short attention spans. It takes hard-core fans for loyalty to prevail. Artists fortunate enough to have a dedicated fan base deserve to acquire this same level of dedication in their record label.
One can’t have Number One hits every day. Life doesn’t work that way. Change is part of the living process and the record companies have to adapt to that change, guiding their artists with wisdom and determination.
Back in the day, artists were cultivated and groomed over time and remained legends until the day they died. And, beyond death. Frank Sinatra, Bing Crosby, Rosemary Clooney, Gene Kelly, The Beatles, Sir Elton John, Barbra Streisand, Judy Garland, Billy Joel – the list is endless.
Who will be on this list 40 years from now? Want to wager a guess? Then saunter through the comments section and share your thoughts.